Sazerac Bar Takes the Spotlight

Saturday, March 14, 2009 | Domenica, Gallery, Sazerac Bar

Errol Laborde, editor in chief at Renaissance Publishing, (right) shared his memories of the hotel. Director of sales and marketing Mark Wilson helped welcome the guests. Listening to tales of the Sazerac Bar and the community love for the institution were general manager Tod Chambers (left); his wife, Elizabeth Riggs; and businessman Kenny Rubenstein. The scene at the French 75 Bar at Arnauds Restaurant was all about the Sazerac Bar and the historic restoration of The Roosevelt New Orleans. Guest bartender Ricky Gomez serves up the classic Sazerac, according to the original recipe.  

The Sazerac Bar was in the spotlight in New Orleans March 5, from dawn almost to dusk, with live television comments by general manager Tod Chambers and the third Sazerac Roundtable.

Starting off the day was Chambers’ appearance on the WGNO-TV/ABC26 morning news, where he brought the station’s viewers up to date on the reopening of the hotel and, in particular, the re-launch of the fabled Sazerac Bar. Reporter Lorin Gaudin and the morning crew interviewed Chambers as bartender Michael Glassberg prepared Sazerac cocktails on the set, carefully following the drink’s recipe. “The Sazerac Bar once again will shine with the fabulous Paul Ninas murals originally painted in the 1930s,” Chambers said, “and the bar will reclaim its place as one of America’s finest cocktail destinations.”

Later that day, approximately 45 invited guests gathered at the French 75 Bar at Arnaud’s Restaurant to share stories about the Sazerac Bar, the Sazerac cocktail and the hotel itself. Chambers, as well as director of sales and marketing Mark Wilson, welcomed guests who included members of the news media, community leaders, business owners and others who are looking forward to the June 2009 reopening.

1 Comment to Sazerac Bar Takes the Spotlight

Blue Room, Lobby, and Sazerac Bar Renderings | The Roosevelt New Orleans Blog
March 17, 2009

[...] The Sazerac Bar, a Roosevelt landmark for decades, again will serve its signature Sazerac cocktail and Ramos Gin Fizz – both invented in New Orleans and made popular worldwide by The Roosevelt – among other delights. In addition to beverages that stimulate the palate, patrons again will be able to enjoy the Art Deco-style murals by artist Paul Ninas and woodwork once held in awe by visitors. Get more information on the Sazerac Bar or read about the recent Sazerac Roundtable. [...]

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